After 10 years in the music industry, Jamelia decided to embark on a new career path, in television. She began by making appearances on panel shows such as CH4's '8 Out of 10 Cats' & the BBC's 'Never Mind the Buzzcocks' & 'Would i Lie to you?'. Jamelia enjoyed the freedom television gave her, in particular, the freedom to allow her personality to shine. In the years to come she would continue to work in television in various capacities. Presenting documentaries as diverse as "Whose Hair is It Anyway" which tackled the realities behind the human hair extension industry to "Shame About Single Mums" Which explored the history in the UK of the shame associated single motherhood, a subject close to her heart as she was raised by a single mother and is one herself.
In 2015 Jamelia starred in Bear Grylls adventure show ‘Mission Survive’ on ITV1. She also joined the line up of celebrities in the BBC's ever-popular 'Strictly Come Dancing' getting to week 10 at the grand Blackpool Tower with her dance partner Tristan McManus.
Jamelia has also participated in shows which required her to draw upon her musical roots. Shows such as Move like Michael Jackson, where dancers competed to perform at a Michael Jackson tribute concert. I love my Country in which the producers created a part especially for Jamelia, she also took on the role of coach for two seasons of The Voice of Ireland with both of her acts making it to the final, one of them going on to win the show.
Jamelia joined the panel on ITV's daytime show Loose Women in 2013, Jamelia also presents pieces for Loose Women's sister show, This Morning. Jamelia is a frequent panellist on Channel 5’s Jeremy Vine Show.