Jamelia became the first black woman to front a campaign for the hosiery giants Pretty Polly in 2004 and has been the face of several high profile campaigns including Reebok, Peta, Boux Avenue.

Jamelia fronted Toni & Guy's Model:Me Haircare Range alongside supermodels, Helena Christensen and Erin O'Connor.

Jamelia has walked Naomi Campbell's Fashion for Relief catwalk several times and  graced the covers of Cosmopolitan, Elle, Company, Time Out and Harpers & Queen magazines to name a few.